Walmart Inc. WMT, Target Corporation TGT and Dollar General Corporation DG are expanding their retail media businesses by combining digital advertising, customer data, e-commerce and physical stores. Each company is taking a different route to scale these higher-margin advertising operations. Walmart is scaling retail media as part of a global platform strategy. In the second quarter of fiscal 2027, Walmart's global advertising business grew 38%, while Walmart U.S. advertising, including VIZIO, also rose 38%. Walmart Connect increased 43%. Management linked the momentum to sustained e-commerce growth, which expands opportunities across advertising, marketplace, data ventures and membership.
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