ServiceNow NOW is expanding its addressable market by helping enterprises replace fragmented legacy systems and point solutions with its unified Artificial Intelligence (AI) platform. The platform connects AI, data and workflows across technology, customer relationship management (CRM), core business and creator functions, while integrating with existing systems and cloud environments. This strategy is strengthening NOW's position against Microsoft MSFT and Salesforce CRM across enterprise workflows, CRM, information technology (IT) service management and AI automation. Legacy replacement is gaining traction, particularly in CRM.
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