Veytics Intelligence
2026-09-24 · CNBC

KFC debuts Open House restaurant in Texas to test new customer experiences

KFC is debuting a restaurant concept, Open House, where it will test new offerings such as breakfast, late-night and table service, the company said in a release Thursday . Expanded menu offerings include breakfast items — a first for KFC — such as breakfast sandwiches, mini cronuts and hot and iced coffee. There will also be beverages, including boba refreshers, and new sides such as fried green beans and spicy pickles. Table service will be available, in addition to dual drive-thru lanes and self-ordering kiosks. The brand will use the space to identify ideas for implementation in restaurants nationwide, particularly as it works to regain its market share .

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