Apple Inc. (NASDAQ:AAPL) entered September with two things to prove: that it could still surprise consumers with new hardware and that its slow start in generative AI had not left it permanently behind. Its first major product event under CEO John Ternus offered an answer to both. Apple (NASDAQ:AAPL) unveiled the iPhone Duo, its first foldable smartphone, alongside the new iPhone 18 Pro lineup, while putting Siri and on-device artificial intelligence at the center of its pitch. DON'T MISS: Xiaomi and Huawei Launch Foldable Smartphones Ahead of Apple's Latest Product Launch For investors, the significance of the event goes beyond another iPhone cycle.
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