What Happened? Shares of online marketplace Etsy (NYSE:ETSY) fell 8.1% in the afternoon session after online marketplace shares fell as investors kept pricing in the threat that Meta's Muse AI agent could disintermediate shopping and booking platforms. According to CNBC, Muse can shop on a user's behalf across sites and marketplaces, and while Meta stock has rallied on the product's early traction, the same rollout has pressured financial-services and online-travel names as investors see AI agents moving into more industries. Reuters reported that Muse can autonomously handle payments, travel bookings, and other app-connected tasks, and the Wall Street Journal said the agent can buy goods online once authorized.
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