Nike and McDonald's Are the Worst-Performing Dow Stocks This Year. Here's the 1 to Buy in October.

Key Points Nike and McDonald's are both facing challenges with consumer discretionary spending. Nike's challenges are more entrenched as the stock has been sliding for five years. McDonald's has been losing market share to a resurgent Burger King. 10 stocks we like better than McDonald's › It's been a rough year for Dow Jones Industrial Average (DJINDICES: ^DJI) consumer stocks. Through Sept. 24, the blue chip index is up 7% this year, but Nike (NYSE: NKE) and McDonald's (NYSE: MCD) are two of the three worst performers this year. Nike is down 44%, while McDonald's is off 22%. IBM , the second-worst performer, is down 23%. Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger.