HelloFresh Sees Q3 Adj. EBITDA, Revenue Below Market View; Cuts FY26 Outlook

(RTTNews) - HelloFresh SE (HFG.DE, HLFFF), a German meal-kit company, announced that it expects third-quarter adjusted EBITDA and revenue below market expectations amid weak performance in the back-to-school period. Citing the issue, the company trimmed its outlook for the financial year 2026. According to the firm, the back-to-school period, which is a key season for new customer acquisition and particularly important to the business results, did not deliver the volume of new customer acquisitions required to meet the latest outlook and the current market expectations. The company said the underperformance in new customer acquisitions mainly reflects the year-on-year reduction of the third-quarter marketing spend.