Veytics Intelligence
2026-09-25 · Seekingalpha

SoftBank to sell Meta's Ray-Ban Gen 3 glasses starting Sept. 25

[Meta logo is shown on a device screen] Fritz Jorgensen/iStock Editorial via Getty Images * SoftBank Corp. (SFTBY [https://seekingalpha.com/symbol/SFTBY]) will begin selling Meta’s (META [https://seekingalpha.com/symbol/META]) latest AI-powered smart glasses, Ray-Ban Meta (Gen 3), in Japan on September 25, coinciding with the product’s global launch, while also expanding its Meta Glasses lineup to include Meta Glasses by LISA. * SoftBank has been expanding its lineup of AI glasses, becoming the first mobile network operator in Japan to begin selling "Ray-Ban Meta (Gen 2)" in June, and adding Meta glasses in August of the same year. MORE ON META, SOFTBANK GROUP CORP.

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