Qualcomm CMO Don McGuire joins In The Loop host Ejaaz Ahamadeen at Qualcomm's Snapdragon Summit in Maui, for an in-depth look at how a chip you can't even buy off a shelf became one of the biggest brands in tech, sports, and AI. He breaks down the brand strategy turning an invisible chip into a household name, why Microsoft's consumer Surface lineup is now 100% powered by Snapdragon, and the company's groundbreaking partnerships with Manchester United and Mercedes F1. Video Transcript 00:00 Speaker A So Don, I frequently think that the hardest job in AI are the AI researchers. 00:06 Don Mhm. 00:07 Speaker A Look how hard they're working to build these frontier models, right? 00:09 Don Right.
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