Veytics Intelligence
2026-09-25 · Yahoo

Meta Just Got a Big New Partner for Its AI Glasses Push

This article first appeared on GuruFocus. Meta Platforms (META, Financials) is broadening access to its AI-powered smart glasses as SoftBank is set to roll out the new Ray-Ban Meta Gen 3 in Japan on September 25.The introduction comes as the glasses are being rolled out more widely throughout the world and gives Meta another distribution channel in a key consumer technology industry.SoftBank has been slowly expanding its smart-glasses business in Japan. In June it became the country's first mobile network operator to sell Ray-Ban Meta Gen 2 glasses and in August it once again enlarged its Meta glasses assortment.Alongside the Gen 3 launch, the business will also add Meta Glasses by LISA to its lineup.

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