Evercore ISI's annual consumer survey points to the strongest iPhone upgrade intent in years, with pricing power appearing to be even stronger than unit volume. The findings were strong enough for the firm to raise its price target. While the survey is detailed and supported by historical comparisons, it measures what consumers said they intended to do before the launch. Actual pre-order data for the iPhone 18 now provides a different data point. JP Morgan's initial delivery lead-time tracking shows shorter wait times than last year, particularly in China. Despite the positive analyst sentiment surrounding the latest iPhone launch, AAPL stock is facing $2.7 billion worth of pressure from an unlikely source.
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