Luxury watchmaker Audemars Piguet says its sales and engagement are breaking records after its risky, eye-catching Royal Pop collaboration with Swatch earlier this year, according to the company's CEO. Audemars Piguet in May teamed up with Swatch to launch a line of brightly colored timepieces attached to lanyards and priced at $400 apiece. The Royal Pop collaboration set off a frenzy of interest on social media, with Swatch posting a request on Instagram for customers "not to rush to our stores.
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