Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffs

Luxury watchmaker Audemars Piguet says its sales and engagement are breaking records after its risky, eye-catching Royal Pop collaboration with Swatch earlier this year, according to the company's CEO. Audemars Piguet in May teamed up with Swatch to launch a line of brightly colored timepieces attached to lanyards and priced at $400 apiece. The Royal Pop collaboration set off a frenzy of interest on social media, with Swatch posting a request on Instagram for customers "not to rush to our stores.