McDonald's (NYSE:MCD) introduced a redesigned tiered loyalty program aimed at reactivating about 150 million infrequent guests. The relaunched scheme includes rewards tied to partners such as Uber and Disney+ for ride credits and subscription benefits. Management is targeting customers who rarely visit McDonald's restaurants, adding tailored perks to draw them back into regular use. The new tiered loyalty rollout with partners like Uber and Disney+ is important, but investors should weigh other factors too. Take a look at 1 warning sign we have identified for McDonald's. This push into deeper rewards partnerships is not unique to McDonald's, and other firms exposed to similar loyalty and income themes sit inside 8 dividend fortresses.
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