When Fortune first put Tim Cook on its cover in 2008, senior writer Adam Lashinsky introduced him as the "under-the-radar guy" who might someday succeed Steve Jobs as Apple CEO—a "genius" and an "operations whiz," but also a "blank slate" to outsiders. Cook himself resisted the notion that he could lead Apple: "Come on, replace Steve? No. He's irreplaceable." By 2012, when Lashinsky returned to Cupertino, he found Cook six months into his tenure, a CEO "in complete control." Jobs had stepped down in 2011 and died soon after, and, Lashinsky wrote, "Cook consistently pays homage to the legacy of Jobs, but he doesn't apologize for charting a new course.
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