For years, subscription businesses have benefited from a simple fact of consumer behavior: people are much better at signing up than canceling. They forget what they joined. They stop using services but keep paying. A $9 or $15 monthly charge can disappear into a credit card statement for months or even years. With the rollout of Meta Muse this month, an AI personal agent that can handle tasks across many areas of personal life, it quickly became clear that subscription bloat was an easy target. Muse can help consumers identify and cancel recurring subscriptions.
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