Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn explains to Yahoo Finance Executive EditorBrian Sozzi why marketers need to distinguish broad consumer response from a small, vocal online niche before abandoning an effective campaign. Video Transcript 00:00 Speaker A What did you see in your data as it pertains to Sydney Sweeney that would you would tell American Eagles, I guess C Suite, that they need to stick with this? 00:10 Speaker B Well, because the customers like that. 00:12 Speaker A Yeah. 00:13 Speaker B The customers like that and and what you have to be careful of always is, okay, is there somebody doing a podcast that doesn't like it? Is social media reacting?
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