Veytics Intelligence
2026-09-28 · Yahoo

Trust the customers, not the loudest online critics: Stagwell CEO

Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn explains to Yahoo Finance Executive EditorBrian Sozzi why marketers need to distinguish broad consumer response from a small, vocal online niche before abandoning an effective campaign. Video Transcript 00:00 Speaker A What did you see in your data as it pertains to Sydney Sweeney that would you would tell American Eagles, I guess C Suite, that they need to stick with this? 00:10 Speaker B Well, because the customers like that. 00:12 Speaker A Yeah. 00:13 Speaker B The customers like that and and what you have to be careful of always is, okay, is there somebody doing a podcast that doesn't like it? Is social media reacting?

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