Veytics Intelligence
2026-09-28 · Yahoo

Why most ads are terrible: Former Microsoft CSO

Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn sits down with Yahoo Finance Executive EditorBrian Sozzi to break down why most modern digital ads fail, and how AI is completely rewriting the rules of what you buy. Video Transcript 0:00 spk_0 People always make the mistake of thinking that new technology is about simplifying the stuff we used to do. New technology is about doing things we always wished we could do but couldn't do in the past. Our business today is about 13,500 people, close to $3 billion.Revenue, free cash flow 0:18 spk_1 and the all fromyou. Like you start 10 years ago, you started this company, what, one person, 2 0:23 spk_0 people.

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