As ultra-fast fashion has gotten cheaper, textiles have become disposable to many Europeans. The average EU consumer purchased 95 articles of textiles last year — an increase of 12 percent since 2019. Europe now discards about 9 million tons of polyester textiles annually. That’s the weight of roughly 900 Eiffel Towers. Those unwanted clothes could be put to better use. Technology has advanced to the point where textile-to-textile recycling is in reach, but it requires coordination across the EU. With Extended Producer Responsibility rules coming into effect and the Circular Economy Act on the horizon, Europe has a unique chance to turn its textile waste problem into a strategic advantage.
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