Meta Platforms META is benefiting from its strategic investments in artificial intelligence, which are driving significant improvements in ad engagement and business performance. The company's focus on integrating AI into its platforms — Facebook, WhatsApp, Instagram, Messenger, and Threads — is driving user as well as advertising engagement. In the second quarter of 2026, Family of Apps ad revenues increased 27% year over year to $59.4 billion. Ad impressions rose 14%, while the average price per ad increased 12%, partly reflecting improved ad performance. AI-powered recommendation and ranking systems are strengthening engagement across META's platforms.
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