Key Points A turnaround plan started two years ago has gone nowhere. Nike is facing external factors that have made the turnaround more difficult than expected. Still, sentiment remains poor, and many footwear and apparel companies continue to struggle under current economic conditions. 10 stocks we like better than Nike › It hasn't been an easy year for Nike (NYSE:NKE) shareholders, with the stock down nearly 43%. The turnaround plan has stalled amid difficult broader economic conditions in some of its larger markets. However, Nike will have another chance to demonstrate its progress when it reports earnings results for its first quarter of fiscal year 2027 after the market closes on Oct. 1.
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