Key Points McDonald's is looking to sell third-party ads on its digital order boards. It estimates that the opportunity could add $1 billion in additional revenue. The company has recently announced multiple initiatives, as it looks to improve upon its growth rate. 10 stocks we like better than McDonald's › McDonald's (NYSE:MCD) hasn't been doing too well this year. Its growth rate has been light, the stock has been in a tailspin, and investors aren't loving the stock, even for its high-yielding dividend, which currently pays 3.3%. The company recently announced a big move, however, and it's one that could provide its financials with a big boost: it's getting into the ad business. Missed Nvidia in 2009? This Rare Signal Is Flashing Again.
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