Veytics Intelligence
2026-09-28 · Seekingalpha

Shopify has little to fear from AI shopping agents - RBC Capital

[Shopify sign on their headquarters building in Ottawa, Ontario, Canada] JHVEPhoto Shopify (SHOP [https://seekingalpha.com/symbol/SHOP]) is in the spotlight amid the discussion about AI shopping agents, including the new Meta Muse AI assistant that can search online stores, compare products, and handle checkout steps on a shopper's behalf. The idea is that AI shopping agents can speed up shopping by narrowing many listings to a few relevant choices and finding deals across sites. For retailers, that may shift attention away from storefronts and ads toward the product information an AI agent uses to make recommendations.

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