Amazon, Walmart Face Record $275 Billion Holiday Rush

This article first appeared on GuruFocus. U.S. retailers could be heading into a record-breaking holiday season, with Adobe Analytics forecasting online spending will reach $275.1 billion between November 1 and December 31, up 6.7% year over year. Warning! GuruFocus has detected 5 Warning Signs with AMZN. Is AMZN fairly valued? Test your thesis with our free DCF calculator.AMZN GF Value chart The forecast suggests consumers may continue spending despite inflation, higher rates and softer confidence, although promotions are expected to play a major role in driving demand. Cyber Week alone is projected to generate $47.5 billion in online sales, up 7.4% from last year and representing 17.3% of total holiday e-commerce spending.