McDonald's Corporation (NYSE:MCD) has spent years trying to make its restaurants faster and more convenient. Pushing app ordering, self-service technology, and loyalty programs has been a major part of that strategy. But convenience is only part of the story. The bigger question is whether better restaurant economics can drive repeat visits and faster growth. We recently explored that opportunity in Can McDonald's Turn Better Restaurant Economics into Faster Growth? But the company has realized that convenience alone does not build repeat visits. It turns out that many customers put the human touch ahead of convenience. And McDonald's has some catching up to do in customer experience.
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