Key Points Wendy's stock has declined by over 71% in the past five years. Bob Wright, who led a turnaround at Potbelly's, took over as CEO in late May. 10 stocks we like better than Wendy's › It's no secret that Wendy's (NASDAQ: WEN) has been going through a really tough period. Shares are not far off their 52-week low, trading around $6.44 as of this writing. Investors are wondering what is going on with Wendy's stock and whether it will ever rebound. The main issue with Wendy's is an overall decline in traffic. In the second quarter of 2026, Wendy's reported U.S. same-store sales fell 7%, and traffic decreased 12.5%. The price each customer paid did increase, but ultimately wasn't enough to offset the decline in patrons.
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