Nike Is Down Nearly 50%, and Wall Street Analysts Keep Downgrading It. Here's Why History Says They're Missing the Bigger Picture.

Key Points Nike’s stock looks battered, but its brand, balance sheet, and performance business still give the turnaround a foundation. Wall Street sees plenty of near-term problems, while long-term investors can afford to look beyond the next few quarters. Nike has been through painful downturns before, and its ability to regain momentum could matter more than today’s gloomy headlines. 10 stocks we like better than Nike › When you look at Nike 's (NYSE: NKE) stock chart right now, it is hard not to wince . It seems like it's pretty popular for social media and financial analysts alike to pile on Nike -- and rightly so.