Apple Could Keep Selling iPhones and Still Lose a Key AI Battle

This article first appeared on GuruFocus. Apple (AAPL, Financials) might sell millions of iPhones and lose control over their most prized feature: what consumers do next. As Meta Platforms' Muse and other AI agents increasingly represent customers, Bank of America analyst Wamsi Mohan sees that danger.Muse can purchase online, fill out forms, and call businesses. In its first weeks, the app topped Apple's App Store and garnered 2.5 million downloads.Apple worries about what happens if people tell an AI agent what they want before using search engines, applications, or other services. Mohan stated that the agent owner receives routing economics from OS systems, search, and app marketplaces.This might put Apple in an awkward situation.