Veytics Intelligence
2026-09-30 · DW

Eurovision seeks to expand brand despite frictions

"Bringing the world together through music has always been an incredibly powerful idea and has stood the test of time for 70 years," Eurovision Song Contest director Martin Green told DW on the sidelines of the event's annual European Broadcasting Union (EBU) workshop held in mid-September. "And I think the more difficult the world gets around us, the more important these shows of unity, these shows of togetherness become." While Green is intent on promoting the unity of the international music contest that celebrated its 70th anniversary in May, the 2026 event was also infamously marked by unprecedented backlash .

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