Veytics Intelligence
2026-09-30 · CNBC

OpenAI follows Meta into the red-hot market for personal agents. But will users pay?

Following Meta's blockbuster release of its Muse AI agent earlier this month, OpenAI jumped into the personal agent market on Tuesday with Dots , setting the stage for what could be the next big battle in the artificial intelligence market. At its annual DevDay developer conference, OpenAI described Dots as "always-on" agents designed to help users complete a range of tasks. Since the release of Muse three weeks ago , investors have rallied around Meta, sending the stock up 29% in September, on pace for its best month since 2013. That level of enthusiasm underscores the power of personal agents and the promise that consumers and office workers will be able to use the technology to book travel, pay bills, respond to emails and perform many more tasks.

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