Veytics Intelligence
2026-09-30 · Yahoo

Alphabet Rides on Google Services Growth: Can It Beat META & AAPL?

Alphabet GOOGL is benefiting from strong momentum across Google Services, supported by robust Search, YouTube, and subscription growth. This strengthens the company's competitive position against Meta Platforms META and Apple AAPL. In the second quarter of 2026, Google Services revenues increased 15% year over year to $94.5 billion, driven by 17% growth in Google Search & other, 15% growth in subscriptions, platforms and devices and 13% growth in YouTube advertising revenues. Google Services operating income also rose 20% to $39.5 billion, with margin reaching 41.8%, highlighting solid profitability alongside revenue expansion. AI integration is strengthening Search engagement and monetization.

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