Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock Crashed

Key Points The transaction involved the disposal of 7,000 shares at a weighted average price of $51.22 per share, totaling $358,540. The shares traded were equal to 23% of the direct equity stake held before the filing. The liquidation followed the exercise of 9,863 stock options at $19.81 per share, with the executive retaining a portion of the resulting equity. 10 stocks we like better than Planet Fitness › William Bode, Chief Operating Officer of Planet Fitness, Inc. (NYSE:PLNT) , sold 7,000 shares of Class A Common Stock on September 14, 2026, as disclosed in a recent SEC Form 4 filing . Transaction summary Transaction value based on SEC Form 4 weighted average sale price ($51.