Veytics Intelligence
2026-10-01 · Yahoo

Nowadays' Founders Launch Unwind, a New Beverage Brand Built for Everyday Calm

Debuting in approximately 1,000 Walmart stores nationwide, Unwind puts a fresh spin on the functional beverage category IRVINE, Calif., Oct. 1, 2026 /PRNewswire/ -- Unwind, a new functional beverage brand from the founders of Nowadays, Justin Tidwell and Anthony Puterman, today announced its debut in approximately 1,000 Walmart stores and TikTok Shop. The launch builds on the success of Nowadays, the THC beverage company Tidwell and Puterman launched in 2023 and scaled to more than $100 million in sales in three and a half years. Now, the creators are bringing their expertise in brand building and their passion for beverage innovation to a new space: functional relaxation for everyday life.

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