META Expands Muse for Small Businesses: Will Ad Growth Accelerate?

Meta Platforms META is now offering Muse with new capabilities to help small businesses automate day-to-day work. Muse for Small Business can connect with Facebook Pages, Instagram professional accounts and Meta ad accounts, as well as third-party platforms such as Shopify, Stripe, QuickBooks, Canva, Slack, Klaviyo and Zoom. Businesses can use the AI agent to analyze sales and marketing performance, create growth plans, improve ads and content, review financial performance and handle routine administrative tasks. Meta said actions such as publishing, sending or spending still require user approval. Muse is free for most functionality, while additional capabilities are available through subscription plans.