Adobe Inc. (NASDAQ:ADBE) said on September 28 that online spending in the United States will grow 6.7% this holiday season, reaching a record of about $275 billion. The forecast comes from Adobe Analytics and draws on more than a trillion visits to American retail sites. Growth is close to last year's pace, with discounting doing much of the work. READ ALSO: Adobe (ADBE): A Billion Users, But Wall Street Wants Proof It PaysAdobe (ADBE) Forecasts US Holiday Online Sales up 6.7% on Discounting Adobe Analytics Gives It a Position Rivals Cannot Copy: Adobe Analytics is the measurement layer a large share of American online retailers run their sites through.
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