Veytics Intelligence
2026-10-03 · CNBC

Private capital is reshaping Hollywood moviemaking

At the Toronto International Film Festival last month, audiences saw "Wicked" star Cynthia Erivo return to the big screen for her newest movie, "Prima Facie." While "Wicked" was a massive Universal undertaking, Erivo's new movie was produced in part by Camelback Productions, a smaller Hollywood venture aiming to fund independent film, according to CEO Anita Verma-Lallian. She's one of many private investors who are betting big on Hollywood as the moviegoing landscape shifts and a handful of indie films catch fire. "It's a different point of view to invest in these projects," Verma-Lallian said. "It's been so hard for people that are not in Hollywood to get into the industry ...

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