Watch out Sony, a new music producer is in town. And this time it's the same brand that makes your favorite lip gloss. E.l.f. Beauty announced late last month the release of "Mirror Mix," an original album featuring music from seven rising artists. The album comes as the makeup company ramps up its marketing spend, fueled in part by tariff refunds . E.l.f.'s pursuit of music is part of a growing wave of retailers blending shopping with entertainment. The album features artists including a WNBA player and a Grammy award-winning singer-songwriter. It's available to stream on Spotify , Apple Music, Amazon and Roblox , according to a press release. In addition to elevating the voices of independent artists, the new music is intended to help E.l.f.
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