Vistar Media Powered by first-party carrier data, the audience segments give advertisers more precise, privacy-forward audience targeting built specifically for digital out-of-home NEW YORK, Oct. 05, 2026 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced the availability of enhanced audience segments for digital out-of-home (DOOH) activation. Advertisers can now leverage these thousands of audience segments powered by T-Mobile's privacy-centric, first-party carrier data, available exclusively through the Vistar demand-side platform (DSP).
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