Function Accelerates Growth with Strategic Hire, Taj Alavi, Former Marketing Leader at Spotify, Uber, and Instagram, to Serve as Chief Marketing Officer

Alavi has helped define how the world shares, moves, and listens. Now she joins Function to change how people own their health. AUSTIN, Texas, Oct. 5, 2026 /PRNewswire/ -- Today, Function announced that Taj Alavi has joined as its first Chief Marketing Officer. Alavi will lead Function's marketing organization as the company brings a new model of health to millions more people, one where everyone can understand their biology, see how it changes over time, and take action on-time.Function Health Logo Alavi has built her career helping people adopt new technology as it reshaped major consumer categories. At Instagram, she led global brand marketing and launched Stories as the platform grew from 300 million to 1 billion users.