Nectar Founders on Brand Trust, AI Content and the Agent Economy

In this NYSE Live interview, Nectar co-founders Misbah Araizi and Farah Araizi discuss how brands can adapt to an environment increasingly influenced by artificial intelligence, AI-generated content, and evolving consumer discovery patterns.Drawing on their backgrounds in product and engineering roles at Meta, the founders explain how shifts in consumer behavior and content consumption have created new opportunities and challenges for businesses. They discuss Nectar's approach to helping organizations better understand their audiences, strengthen customer relationships, and navigate a rapidly changing digital landscape.