How Is Walmart (WMT) Turning Shopper Data Into A Bigger Advertising Business?

Walmart (NasdaqGS:WMT) is expanding Walmart Connect so advertisers can use its shopper data across live TV, streaming audio and CTV. The retailer is partnering with Warner Bros. Discovery, Spotify and Yahoo to extend commerce media campaigns beyond its own properties. Marketers will be able to programmatically activate Walmart shopper audiences and measure performance across these third party media platforms. Walmart Connect's wider reach across TV, audio and CTV is important, but investors should weigh it alongside the rest of Walmart's business. Check out 2 other big wins that Walmart investors should know about.