Meta's Muse assistant tops app charts. Now it needs to become a habit

Meta's Muse personal agent has been topping app store charts. Now, the "centerpiece" of the company's artificial intelligence strategy, as CEO Mark Zuckerberg describes it, needs to become something people make a habit of using. The buzz around Meta's AI agent has excited investors . The stock is up about 20% since the app's launch a month ago and recorded its best month in September since 2022. While Meta is still currently the top free app on Apple's iOS store, the bigger challenge for the Facebook parent is to get people to keep using Muse after the magic wears off. Meta needs its personal agent to be an anchor app for the company , which has been trailing competitors like OpenAI and Google in the red-hot AI market.