Robyn creator Gufeng Zhou joins Fospha as strategic advisor to advance Marketing Mix Modelling and the next frontier of Enterprise Marketing Measurement

Meta's open-source MMM pioneer will help accelerate Fospha's marketing mix modelling programme across its client base. NEW YORK, Oct. 7, 2026 /PRNewswire/ -- Fospha, the daily source of truth that enterprise teams run on daily, today announced during Adweek that Gufeng Zhou, creator of Meta's open-source marketing mix modelling (MMM) framework Robyn, has been appointed strategic advisor. Effective October 7th, he will advise on Fospha's MMM programme and on product innovation in always-on and calibrated measurement.Fospha logo At Fospha, Gufeng will accelerate the company's MMM programme across its client base.