Insider activity can provide investors with useful clues about how corporate leaders view their own companies. Executives and directors have firsthand knowledge of their businesses, making their disclosed stock transactions worth following. Insider sales can happen for many reasons, including tax planning, portfolio diversification, or personal liquidity needs. Insider purchases, however, can carry more weight. When executives or directors commit significant amounts of their own money to company shares, it can indicate confidence in the stock's prospects. Large purchases can be particularly interesting, as they show that insiders are willing to increase their personal exposure to the company at current prices.
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