Ring founder Jamie Siminoff discusses the company's expansion beyond its signature video doorbell into a broader smart-home security ecosystem, including its new smart lock. He weighs in on growing competition as Apple prepares to enter the category and explains why he sees cameras, locks and other connected devices becoming the physical "appendages" of increasingly powerful AI systems inside the home. He joins Ed Ludlow on "Bloomberg Tech." Video Transcript 00:00 Speaker A Let's start with what's new here. Lots of the audience familiar with Ring, the doorbell, goes beyond that now with a range of things. 00:09 Jamie Yeah, so what we have here, we have a a large range of products from outdoor cameras, indoor cameras, alarm system.
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