Vistar Media is rolling out enhanced digital out of home audience segments powered by T-Mobile US (TMUS) first party carrier data, highlighting the telecom group's growing push into advertising and data driven services. For shareholders, the near term has been choppy. T-Mobile US has a 1-day share price return of 1.04% and a 7-day share price return of 2.80%. However, the 30-day and year-to-date share price returns are both down more than 7%, while the 1-year total shareholder return has declined 24.45%. At the same time, the 3-year and 5-year total shareholder returns of 23.20% and 51.40% point to a much stronger longer run story.
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