Veytics Intelligence
2026-10-08 · CNBC

Hundreds of new pro sports team ETFs lead world of retail investing to the edge of gambling

In 1989, all-time hits leader Pete Rose was banned from Major League Baseball for life because of his gambling activities. He wasn't reinstated until last year, months after his death in 2024. Fast-forward to today, and Pete Rose's gambling might seem like just another day on Wall Street as financial firms expand the ways fans can put money behind their teams, beyond a beer and a $15 hot dog. You may soon be able to buy a ticker for your favorite hockey team, and it isn't a stake in the franchise. Multiple asset managers have filed to launch dozens of ETFs, one for every NHL team, with MLB baseball team funds filed as well, all built on new futures contracts that track a team's season statistics.

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