Xbox forms media division led by veteran executive to expand game franchises

Investing.com -- Microsoft Corporation (NASDAQ:MSFT) is formalizing its push into Hollywood and location-based entertainment by creating a dedicated division within its Xbox business to license, adapt, and monetize its marquee gaming franchises across non-gaming media. Before you buy NVIDIA: our AI model's stock picks are beating the market by 120%+. See the list now » The new unit, dubbed XP, short for "Experience Points," will unify the video game giant's film and television adaptations, consumer merchandise, corporate partnerships, and live events, centralizing initiatives previously managed across separate studio teams.