Investing.com -- Amazon.com Inc (NASDAQ:AMZN) introduced a redesigned hardware portfolio on Thursday, unveiling three new tablets that integrate Google's (NASDAQ:GOOGL) Play Store app suite and feature built-in artificial intelligence through its Alexa+ engine. The lineup marks a distinct strategic pivot for the Seattle-based e-commerce giant, which is retiring its low-cost Fire brand in favor of premium hardware aimed at directly challenging Apple Inc (NASDAQ:AAPL) and Samsung Electronics Co Ltd (KS:005930). Before you buy NVIDIA: our AI model's stock picks are beating the market by 120%+. See the list now » The new product architecture includes the Amazon Alexa Tablet 8, 11, and 12 Pro, priced at $230, $330, and $500, respectively.
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